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Sunday, June 7, 2020

Dinner at the Car Hop

I love seeing how businesses are trying to adjust with the times. Those who reinvent themselves will succeed. Others are likely to fail because of lack of business.

I think all along New Jersey has allowed take out. Some restaurants decided to wait until indoor dining returned. Others embraced take out immediately, but with modified hours. Still others waited until they had their ducks in a row before offering dining.

The Brookwood Cafe falls in the latter category.

The Brookwood Cafe is a great breakfast/brunch/lunch cafe open seven days a week. While waiting out the COVID storm they realized that model would not work.

They started by offering afternoon take out five days a week.

A couple of weeks ago they added Sunday Car Hop nights. We pictured The Flintstones scene Fred getting the giant rack of brontosaurus and the entire car tipping over. Well trays are deemed unsanitary, so no trays.




They do pipe 50s music in the parking lot and the waitresses dance around smiling the entire time. Not the business model or menu they imagined, but it seems to be working.

On June 15th New Jersey will be allowed outside dining. May places that have not done that before are converting parking lots or closing streets to cars to make it happen. Fortunately it is June so we should have a few good months to see if it can be successful before the really bad weather hits.

Let's hope we can keep the curve flat and support local businesses again.
 

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